Evaluation is the secret sauce for business growth and often overlooked by most founders. It provides a structured way to understand what’s working, what’s not, and what to do next.  This process helps you avoid spinning your wheels and enables better decision-making. Before we dive into today's topic, here’s a quick heads-up: Simply Sustainable, my new program, is launching on September 10, 2024! Be sure to join the waitlist for exclusive promotions. Now, let’s get into today's topic. A framework I teach inside Simply Sustainable consists of four core founder skillsets: mind-body fundamentals (more on that later), decision-making, implementation, and evaluation. These four things form what I call - The CEO system.  It's a simple yet powerful goal-achievement framework that ensures you always know what to focus on and where to go next. And evaluation, is like the secret sauce of this system. It's crucial to have a structured evaluation process because it informs your next steps, helping you tweak and optimize your strategies.  To make your evaluations effective, you have to start by getting into a neutral, objective mindset. Stress and negative emotions will cloud your judgment. This is why one of the things we focus alot on in Simply Sustainable is tapping into a CEO mindset. Once you're ready, ask yourself these key questions: 1. What worked? 2. What didn't work how I intended / what could work better? and why? 3. What will I do differently next time? In this episode, I teach exactly how to answer these questions using the most effective part of your brain (your strategic prefrontal cortex, not your survival-focused amygdala). I also share how to simplify your plans coming out of each evaluation so that you are only focused on a few things. This "essentialist approach" compounds growth more effectively than spreading yourself thin and getting bogged down in a busy to-do list. This cyclical process—making decisions, implementing them, and evaluating the results—ensures continuous improvement and growth.  To uplevel your approach as a founder, tune into this episode. And don't forget to join the waitlist for Simply Sustainable. Happy evaluating! In This Episode, You'll Learn: > The importance of evaluation for founders > How to conduct effective evaluations. > The crucial role of mindset in the evaluation process, plus how to get into the right headspace For links mentioned in today's episode, plus show notes and transcript, go to dobusinessbetterschool.com