While EA’s pursuit of 1 billion users may sound ambitious at first, once you hear CEO Andrew Wilson explain the developers’ strategy to get there, the 1 billion mark starts to almost sound conservative. Wilson returns to Rapid Response to shed light on EA’s recent announcements around a community-driven app, and plans to unleash new AI tools for creators and gamers alike. Wilson also shares the inside story behind the company’s high-stakes FIFA rebrand, how Brazilian Jiu-Jitsu shapes his business leadership, and more.  Visit the Rapid Response website here: https://www.rapidresponseshow.com/ Watch this episode on YouTube: https://www.youtube.com/watch?v=RzAyRBd9h68 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.