In this episode of the He Said, She Said: Razor Branding Podcast, Jaci and Michael Russo sit down with direct mail expert Wilson Zehr, CEO of Zairmail, to explore why traditional marketing tactics like direct mail are resurging in today’s digital-first world. Wilson shares his expertise, explaining how direct mail cuts through the digital noise and remains a highly effective tool for building memorable, personal connections with customers. Listeners will gain insight into: How direct mail stands out in a crowded digital landscape Tactics for crafting memorable mail that avoids the trash pile The science of targeting the right audience with high precision Combining direct mail with digital touchpoints for a powerful, multi-channel approach Whether you’re curious about reviving old-school marketing methods or finding new ways to connect with your audience, this episode contains strategies to make traditional methods work for modern business. Wilson Zehr is an accomplished entrepreneur, academic, and thought leader in the fields of marketing, innovation, and business strategy. With over 25 years of experience in the technology and telecommunications industries, he has founded or participated in 6 large-scale technology startups, raising over$60 million in venture capital funding in his career.