Well, technically... there's (some) value in the marketing hype (Ep. 108)
Description
This week, Spirent Communications' Chief Marketing Officer Cheryl Ragland discusses how telecom marketing has changed in recent years due to things like the pandemic and evolving customer expectations. She also assesses the value of hype when it comes to new technologies hitting the market.
In this special episode of Will 5G Change the World, presented in partnership with NETSCOUT, we continue our exploration of telco AI. Beyond the technological challenges to adoption, there are a number of key considerations around organizations and operating models. As operators reinvent as...
Published 07/17/24
In this special episode of Will 5G Change the World, presented in partnership with NETSCOUT, we dive into the world of telco AI. As operators develop and implement long-term AI strategies, supporting it all are foundation models, specifically large language models. This episode, featuring telco...
Published 07/08/24
In this episode of Will 5G Change the World? NETSCOUT's Greg Mayo, senior director of engineering, looks at where 5G is (in terms of successes and areas for improvement) after five years in what is typically a 10-year generational cycle. He discusses what the next half of the 5G cycle has in...
Published 04/22/24