If I had to make the difficult choice of selecting just 20 books to access for the remainder of my life, I could do a lot worse than the 20 written so far by today’s special guest. Seth Godin is special to me for a lot of reasons; not the least of which is he is almost singlehandedly responsible for helping rekindle my love of reading. Seth Godin image credit Darius Bashar and Archangel In fact, you could go so far as to say that, without Seth Godin, there’s a real good chance the last seven-plus years of my life would have been spent doing something else. But thanks to his book Purple Cow, I’m here instead. And the beauty of that is, so are you. Seth’s latest book, released last week, is called The Practice: Shipping Creative Work, and I am thrilled to dive into it in this episode with Seth and with you. I hope you’ll click the play button below to join our conversation now. For a summary, just keep scrolling. Join in on our chat below Subscribe: Apple Podcasts | Stitcher | RSS In today’s episode, I ask Seth about: * Trusting yourself enough to do what you were made to do * Why he believes that seeking reassurance is futile * Why he feels authenticity is a trap * And lots more! Seth’s New Book You can order a copy of The Practice: Shipping Creative Work right now. Seth in Action Books Seth Recommends The War of Art: Break Through the Blocks and Win Your Inner Creative Battles by Steven Pressfield The Art of Possibility: Transforming Professional and Personal Life by Rosamund Stone Zander and Benjamin Zander Just Kids by Patti Smith Check Out These Resources Visit Seth’s website for more on him and his work. Grab a copy of Seth’s book now. Inquiring about inviting Seth to keynote your next event? a href="seth@sethgodin.