My guest today asserts that we all want great ideas, but few of us actually understand how great ideas are born. Innovation, he says, is not an event, a workshop, a sprint, or a hackathon. It’s a result of mastering ideaflow, a practice that elevates everything else you do. His name is Jeremy Utley, and he is the coauthor, along with Perry Klebahn of IDEAFLOW: The Only Business Metric That Matters. They advocate a simple core principle: ideas matter. Instead of focusing on output, innovators focus on input. Instead of obsessing over quality, innovators generate quantity. They argue that every problem is an idea problem at its core, and changing the way you think about any problem will unleash success. Innovation is a volume game, and the quantity of ideas drives quality. Intrigued? Click the play button below to learn more Jeremy and his book. Join in on our chat below Subscribe: Apple Podcasts | Spotify | RSS In today’s episode, I ask Jeremy to share why he believes: * There’s no such thing as a creative person; rather it’s a skillset you develop or don’t * Creativity is important to every organization, not just the “creative” ones * Some of the misconceptions that keep individuals and teams from innovating more routinely * And lots more! Jeremy’s New Book (written with Perry Klebahn) Order you copy of IDEAFLOW: The Only Business Metric Matters right now! Consider Ordering My Book! Purchase a copy of my new book (written with Jesse Wisnewski) Read to Lead: The Simple Habit That Expands Your Influence and Boosts Your Career. There, you can also download the introduction and first chapter for free! Join Note-Making Mastery Cohort 3 Now! Get all the details here (space is limited)! Jeremy in Action Books Jeremy Recommends Surely You’re Joking, Mr. Feynman! by Richard P. Feynman The Idea Factory by Jon Gertner Shoe Dog by Phil Knight