6. Rethinking urban transportation in line with new behaviours
Description
Urban life means travelling from A to B, via C, D and E. Depending on the weather, time of day or mood, people will opt for different means of getting to where they need to be. Combine this with a growing consciousness for the pollution generated by the choices that we make, and you’ll find that cities across Europe have seen an exponential rise in
greener options including electric bikes, scooters and cars, fuelled in part by
businesses offering these solutions to their employees.
Driven by these new challenges, BNP Paribas Real Estate, in partnership with Arval, chose to set up a “mobility hub” at METAL 57 in Boulogne-Billancourt, demonstrator of the company's know-how. In this episode of Real Catch Up, Karen Brunot, Marketing and Digital Director at Arval tells us about why more and more companies are choosing to offer employees sustainable commuting options and how BNP Paribas Real Estate worked with Arval to create a tailor-made solution.
Head of Corporate Services at BNP Paribas Real Estate then explains why offering services to clients that respond to the fast-paced world that we live in, is crucial to bridging the gap between our professional and personal lives and how such solutions can be developed by companies looking to rethink their urban mobility policy in a sustainable manner.
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