As theaters struggle, many independent cinemas in Los Angeles are finding their audience
Description
Streaming—and a pandemic—have radically transformed cinema consumption, but there is a growing number of mostly younger people contributing to a renaissance of LA’s independent theater scene. The city’s enduring, if diminished, role as a mecca of the film industry still shapes its residents and their entertainment preferences, often with renewed appreciation after the pandemic.
Part of what makes the city unique is its abundance of historic theaters, salvaged amid looming closures or resurrected in recent years by those with ties to the film industry. Experts see a pattern of success for a certain kind of theater experience in Los Angeles.
Kate Markham, the managing director at Art House Convergence, a coalition of independent cinema exhibitors, said a key factor is the people who run these theaters. “They know their audiences or their potential audiences, and they are curating programs and an environment for them to have an exceptional experience,” she wrote in an email.
American filmmaker Quentin Tarantino pioneered the trend when he purchased the New Beverly in 2007. After Netflix bought and restored the nearby Egyptian Theater, which first opened in 1922 as a silent movie house, the company reopened it to the public in November in partnership with the nonprofit American Cinematheque. It’s now a bustling hub, regularly welcoming A-list celebrities premiering their projects as well as film buffs willing to stick around for hours-long marathons, like a recent screening of four Paul Thomas Anderson movies.
What draws people to independent theaters can vary, from older programming to elevated food-and-drink offerings to lower prices. But many agree, above all, there is a communal aspect chains can’t match.
“The bigger places obviously have premium formats and stuff like that. But I think there’s a lot less communal connection,” said Dr. Michael Hook, who attended a matinee of “Seven Samurai” at Vidiots with a Children’s Hospital Los Angeles co-worker. “You’re not just milling around with people who also have selected to go to a three-hour-long 1950s Japanese movie.”
This article was provided by The Associated Press.
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