Today’s guest is a force in the fitness industry.  Joe De Sena is the founder and CEO of Spartan, the world’s leading endurance sports brand. Spartan’s portfolio of brands now includes Spartan Trail, La Ruta, Tough Mudder and HIGHLANDER. Joe can be seen hosting No Retreat: Business Boot Camp on CNBC where he and his team of experts attempt to solve organizational issues within companies by exposing their members to mental and physical challenges.  He also hosts the Spartan Up Podcast and is the New York Times bestselling author of books including 10 Rules for Resilience: Mental Toughness for Families and Spartan Up!: A Take-No-Prisoners Guide to Overcoming Obstacles and Achieving Peak Performance in Life. You can follow Joe on Instagram @realjoedesena. Today on Reborn, Ashley and Joe talk about how Joe got his start with Spartan, his personal fitness routine, the importance of moving your body daily, and a lot more.  Reborn is an IRONCLAD original. Learn more about your ad choices. Visit megaphone.fm/adchoices