In the latest episode of Redemption, we delve into Europe’s ambitious Packaging and Packaging Waste Regulation (PPWR), a groundbreaking legislation aimed at reducing packaging waste, promoting a circular economy, and harmonizing internal market rules. Adopted by the European Parliament in April 2023, this regulation is set to transform waste management practices across Europe. Clarissa Morawski from Reloop gives us a crash course on how this landmark regulation came to be. Next, Redemption speaks with Fernando Rodriguez Mata from New ERA, Natan Dufour from Zero Waste Europe (ZWE), and Dr. Dagny Tucker from Perpetual, who share their expertise on how this legislation will standardize recycling practices, reduce single-use plastics, and (hopefully) promote reuse. Learn more about Reloop’s Target 90 project at https://www.reloopplatform.org/target90/ and the ReuSe Vanguard Project (RSVP) by ZWE at https://zerowasteeurope.eu/project/reuse-vanguard-project-rsvp/ Visit BottleBillReimagined.org, and follow Reloop on X (formerly Twitter), LinkedIn, and Facebook for Bottle Bill news, updates in the world of resource recovery, and more.