s02e05 - Marketing & Mix Management with Lucien Wijsman -

s02e05 - Marketing & Mix Management with Lucien Wijsman

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Description

In this episode, Nick & Don welcome ReelCast's first guest--industry consultant and executive education pioneer, Lucien Wijsman. In this wide-ranging discussion about mix management and slot marketing, Wijsman emphasizes the critical importance of player segmentation, and expresses his concerns about how over-diversification, imbalance, and obsolete mix management practices are hampering slot performance. © 2015 -2023 RM Holdings B.V. and ReelMetrics B.V. All rights reserved. For transcripts of ReelCast episodes, please see https://www.reelmetrics.com/reelcast. For legal statements apropos of this and other ReelMetrics content / "Materials", please see https://www.reelmetrics.com/legal

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ReelCast by ReelMetrics

Published 09/18/24