for some reason it’s not as flashy for brands to tackle water as it is for them to talk about “sustainable” materials or recycling schemes - maybe bc consumers aren’t aware of how big the problem is. So let’s change that with this video…
🫶 thanks sm for listening - pls like, comment and subscribe xx
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⏱️ TIMESTAMPS:
00:00 hiii
01:03 fashion's water issue (pt1)
01:57 thirsty crops
04:12 washing pollution
04:42 water regulation
06:54 fashion's dye problem (pt2)
08:05 clothes dye pollution
09:42 natural dyes
12:02 examples of progress
14:24 byeee
📓 as requested here's some sources for further reading!!
fashion's water use:
- https://fashion-declares.org/topic/5-how-to-reduce-water-usage-and-pollution/#:~:text=Brands%20should%20make%20a%20point,stone%2Dwashing%20and%20finishing%20processes.
- https://www.commonobjective.co/article/the-issues-water
- https://assets.wwf.org.uk/downloads/thirstycrops.pdf
fashion's dye pollution:
- https://www.fashionrevolution.org/the-true-cost-of-colour-the-impact-of-textile-dyes-on-water-systems/
- https://goodonyou.eco/textile-dyes-pollution/
- https://global-standard.org/certification-and-labelling/who-needs-to-be-certified/wet-processing
- https://www.greenpeace.org/international/act/detox/
- https://www.vogue.in/fashion/content/sustainable-fashion-fabric-dye-pollution-ways-to-counted
-https://atmos.earth/the-case-for-natural-dyes/#:~:text=Synthetic%20dyes%20require%20more%20water,released%20into%20the%20water%20system.
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