Events are not just gatherings. They are opportunities for meaningful conversations and connections. The key is to create events that go beyond the ordinary, offering value and engagement for attendees and sponsors alike.   By curating experiences that resonate with our audience and providing valuable insights or entertainment, we can turn our events into memorable occasions that leave a lasting impression.   How do we keep the energy high at these events, and how does hosting events help us to stay top of mind and top of heart?   In this episode, Cherie Harrington talks about her highly successful yacht event that made waves, her secret to attracting audiences and words of wisdom for anyone wanting to host an event.   You’ve got to talk referrals, that's the bottom line. -Michael J Maher   Three Things You’ll Learn In This Episode   -Creating opportunities for conversations What do conversations with sponsors for events look like?   -Scarcity vs. abundance mindset When do we start viewing events as an investment rather than an expense? How do we get into the abundance mindset?   -Turning sponsors into partners Can our sponsors become business partners? What does that look like?   Guest Bio   Cherie Harrington, a trailblazer in both corporate leadership and real estate, embodies the essence of a life well-lived. Hailing from upstate New York, Cherie's journey began with a family that instilled independence and a belief that she could achieve anything. Venturing to California after high school, she ascended the ranks from a Domino's Pizza store to executive positions over three decades. Known for her leadership, she eventually transitioned to real estate, driven by a desire to make a meaningful impact on people's lives. In 2017, she embraced a full-time role in real estate, coining her mantra 'Luxury Lifestyle Redefined.'   Today, Cherie thrives in Carlsbad, CA specializing in providing active or retired professionals with a seamless and stress-free luxury experience. Certified in Luxury Homes, Probate, and 1031 Tax Exchange, sheredefines communication and expectations for her clients. Beyond real estate, Cherie's adventurous spirit extends to boating, flying, and a commitment to giving back through involvement with local charities.   Passionate about fitness and a plant-based lifestyle, she believes optimal health is a non-negotiable luxury. Cherie's mission is to help everyone redefine and attain their own version of a luxurious lifestyle while making a positive impact on the world.   Visit https://www.harringtongrouprealestate.com/  Find Cherie on Instagram @the_harrington_group   Episode: 325 Title: All Aboard! How to Make Waves of Referrals with a (Profitable) Boat Event  w/Cherie Harrington Host: Michael J. Maher