Finding a niche in a competitive real estate market is a major challenge for many agents. You need a focused approach, relentless networking, and strategic planning to establish yourself in a new market.   Marketing efforts can become scattered and ineffective without a niche, leading to frustration and no progress. Building a successful, referral-based business starts with identifying and serving a specific community.   Imagine having a clear focus, a community that trusts you, and a business that thrives on referrals. How can a niche and a strong foundation help you build relationships and grow your business?   In this episode, I talk to Jake Smoke, a USMC veteran, who has successfully transitioned into real estate, helping fellow veterans achieve homeownership and creating a strong, referral-based business. He shares actionable strategies that are proven and effective, which you can implement right away.   "If you lead with value and resources, the income and referrals are going to come." -Jake Smoke   Three Things You’ll Learn In This Episode     -Finding Your Niche Picking a niche is like finding your favorite hobby, which makes everything more enjoyable and effective. Why is it important to focus on what you love to succeed? -The Key to Hosting Successful Events Planning events is a great way to meet new people and grow your business, just like throwing a fun party. How can fun events lead to more people knowing and trusting you? -How to Create Real Change Helping a specific group, like veterans, can make a big difference in their lives and yours. How does making a difference for others bring you success?   Guest Bio Jake Smoke is a dedicated realtor based in San Diego, CA, and a USMC veteran. After serving from 2002 to 2007, Jake transitioned into real estate, focusing his efforts on helping fellow veterans achieve homeownership. Known for his community events and value-driven approach, Jake has built a successful business by connecting with and serving the veteran community. When he's not working, Jake enjoys spending time with his wife, Kate, and their 3 children.   Episode: 346 Title: Community + Value = Referrals: How to Unlock the Riches in Niches w/ Jake Smoke Host: Michael J. Maher