Building a successful business through referrals is a powerful strategy. All your business really needs to thrive is a few people cheerleaders and raving fans who willingly speak highly of you. In order to get those raving fans, you need to have a proactive plan for them. One of the most powerful things you can do is host events throughout the year. That way you’re making people feel appreciated and celebrated, and that will make them refer you. How do we plan for our events ahead of time? Why is it important to build a trusted group of people? Why are love, generosity, and appreciation so important in business? In this episode, I give you the answers to everything, including the secret behind the referral mastery system and why events are the cornerstone of referral-based relationships.   "When it comes to an event, the success is in the planning, the power is in the invitation, the attendance is in the confirmation and the fortune is in the follow up." -Michael J Maher   Three Things You’ll Learn In This Episode     -The 3 pillars of Referral Mastery Love, generosity, and appreciation are essential in creating a successful referral network. How can these values make your business better?   -Energy, momentum, referrals Hosting one event a year isn’t going to generate frequent referrals. How do we plan for a series of events ahead of time?   -Make money making money Events aren’t just a great way to get face-to-face with people. How can we offset the cost of an event and even turn it into a source of income?    Episode: 348 Title: The Answer to Everything 2: What You Need To Know About Referral Mastery with Michael J Maher Host: Michael J. Maher