Posting content online is important, but it alone can’t move your real estate business forward. You need to do more than that. We need to make real connections with people and follow up with them in order to deepen our relationships with them.   That’s where our database comes in. A well-organized database helps us create those connections and make our follow-up more meaningful. Something as simple as calling someone on their birthday can make a huge difference and boost our businesses.   The best way to get more out of our database is to gamify it and challenge ourselves to keep growing it. Why do we need to focus more on quality than quantity with our database?   In this episode, seasoned real estate professional Jennie Wolek returns. We talk about developing clarity and focus in business, utilizing our strengths, and building relationships that result in referrals.   "Build a database of agents outside of your market, just like you do your local database." -Jennie Wolek   Three Things You’ll Learn In This Episode     -How to stop feeling like a nuisance As salespeople, we hold ourselves back by thinking we’re bothering people. How do we make sure we’re valuable help instead of pests?   -Why delegating changes everything The key to growing our businesses isn’t doing more. It’s actually stepping back and leading a team. Which tasks should we delegate?   -Making connections that count Having genuine conversations beats just having lots of contacts. How do we make our interactions count and get more referrals?   Guest Bio With over two decades in Tulsa real estate, Jennie Wolek has honed her clarity and focus by discovering her purpose. Jennie's mission is to empower others to unlock their potential and possibilities. She shares her systems, tools, and lessons through teaching, modeling, and inspiration. Find her posts and motivation on her website, Facebook group "Your Journey with Jennie," and training classes. Jennie and her team help 100 families yearly, generating as many referrals for partners and local businesses. Their motto: Help More, Give Back, Live Large, and Have Fun.   Episode: 351 Title: Genuine Conversations Beat Lots of Contacts: How to Get More Out of Your Database w/  Jennie Wolek Host: Michael J. Maher