Uncover the principles of effective marketing for remodelers in this compelling episode of Remodelers On The Rise! Host Kyle Hunt engages in an enlightening conversation with marketing expert Logan Shinholser of Contractor Growth Network, exploring the strategies that can elevate your remodeling business through impactful marketing techniques. From establishing a unique brand identity to mastering the art of creating engaging content, this episode delivers practical insights and actionable advice to enhance your marketing approach. Tune in to gain valuable expertise from Logan Shinholser and propel your business toward growth and success! ----- Explore the vast array of tools, training courses, a podcast, and a supportive community of over 2,000 remodelers. Visit RemodelersOnTheRise.com today and take your remodeling business to new heights! ----- Takeaways Marketing efforts have significantly increased in importance recently. Differentiation is key to standing out in a competitive market. Creating project spotlights can effectively showcase work. Homeowners often need to be excited about remodeling projects. Visual content drives engagement and can lower advertising costs. Building a marketing pipeline is essential for long-term success. SEO and Google Ads are crucial for visibility. Budgeting for marketing should be a priority for remodelers. Social media and video content are vital for engagement. Being proactive in marketing is essential for success.  Chapters 00:00 Introduction to Marketing in Remodeling 02:54 The Importance of Differentiation in Marketing 06:09 Creating Compelling Project Spotlights 09:02 Understanding Homeowner Psychology 11:47 Leveraging Visual Content for Engagement 15:05 Building a Marketing Pipeline 17:57 Effective Use of Marketing Budgets 21:13 SEO and Online Presence 24:03 The Role of Google Ads 26:48 Embracing Short-Form Video Content 30:01 Final Thoughts and Contact Information