Carbon emissions offsets can be a touchy subject. Some people think offsets are just a price businesses can pay to keep generating emissions. But the truth is, there are many industries where the technology needed to decarbonize doesn’t even exist yet. So if you're a business leader who wants to offset the emissions from your operations, how exactly do you go about doing that? Or if you are an individual who wants to buy offsets for the emissions you create in your daily life, would you know how to do it?  And perhaps most importantly, with accusations of greenwashing flying around everywhere, how does one offset emissions in a transparent and responsible way? Blake Lawrence from Cool Effect joins  today's show to answer those questions and more. The team at Cool Effect works to use science expertise and transparency to give people the confidence to purchase carbon offsets that will deliver positive results for the world around us.  For those of you who are new to carbon markets, Blake and I are going to walk through a list of 5 questions every person should ask before buying carbon offsets. You’ll even learn how much it would cost you to offset your OWN emissions … or give offsets to others as a gift! More resources Cool Effect Model Seller's Pledge Offsetting Travel Business Offset Calculator EDF Renewables Energy innovation for the next generationSign up for the Renewable Energy SmartBrief Follow the show on Twitter @RenewablesPod