It’s spooky season, and here’s the real treat — Halloween spending is projected to hit nearly $12 billion. Katherine Cullen, NRF's vice president of industry and consumer insights, talks about Halloween spending trends, popular costumes, why consumers are shopping early and who is most excited to celebrate this October. Plus, a look at expected winter holiday consumer spending. (00:00:38) Introductions (00:02:45) Why People Shop Early  (00:04:39) Halloween Spending Projections  (00:07:28) The Year’s Most Popular Costumes  (00:09:21) Where Consumers Are Shopping  (00:10:49) Who Is Halloween For?  (00:12:31) Early Predictions For The Holiday Season  The National Retail Federation is the world’s largest retail trade association. Every day, we passionately stand up for the people, policies and ideas that help retail succeed. Resources: • Get ready for Retail’s Big Show in NYC • Become an NRF member and join the world’s largest retail trade association • Find more episodes at retailgetsreal.com Related: • Consumer Trends in Halloween Shopping and Celebration  • Halloween Spending to Reach Record $12.2 Billion As Participation Exceeds Pre-Pandemic Levels • Nearly Half of Halloween Shoppers to Start Purchasing Items Before October