The Politics of Racial Reckoning Are Companies Capitalizing Financially on Latest Civil Rights Struggle? January 17, 2022 – In the wake of the George Floyd killing, American companies are engaging in a racial reckoning not seen since the Civil Rights struggle of the 1960s. But is the inclusion of more Black Americans in news stories, TV ads and hiring sincere? “I think there are some companies that have leadership that realizes there has to be a change and are making a best effort,” said Phyllis Alexander of the National Coalition Building Institute. “The majority of our corporations are in the business of making money...not to do social justice.”