Innovation and diversification is key to the success of James Cropper, a 6th generation family business, based in the English Lake DistrictRichard Burnett is Head of Technology and Innovation at James Cropper, a prestige supplier of custom-made paper products to many of the world’s leading luxury brands, art galleries and designers.Richard oversees the Technology & Innovation function at James Cropper, with projects including the Colourform moulded packaging proposition and the acquisition of Technical Fibre Products Hydrogen, a world leader in green hydrogen technology. Richard led the implementation of the CupCycling programme, introducing the world’s first upcycling process for take-away coffee cups.They discuss the challenges facing the packaging industry, and how James Cropper is both innovating and diversifying, with innovations in speciality paper, bespoke luxury packaging, and advanced non woven and electrochemical materials. We hear about developments in materials, in packaging design, and in manufacturing technology. Podcast host Catherine Weetman is a circular economy business advisor, workshop facilitator, speaker and writer.  Her award-winning book: A Circular Economy Handbook: How to Build a More Resilient, Competitive and Sustainable Business includes lots of practical examples and tips on getting started.  Catherine founded Rethink Global in 2013, to help businesses use circular, sustainable approaches to build a better business (and a better world).Stay in touch for free insights and updates... Read on for a summary of the podcast and links to the people, organisations and other resources we mention.  Don't forget, you can subscribe to the podcast series on iTunes, Google Podcasts, PlayerFM, Spotify, TuneIn, or search for "circular economy" in your favourite podcast app.  Stay in touch to get free insights and updates, direct to your inbox... You can also use our interactive, searchable podcast index to find episodes by sector, by region or by circular strategy. Plus, there is now a regular Circular Economy Podcast newsletter, so you get the latest episode show notes, links and transcript delivered to your inbox on Sunday morning, each fortnight. The newsletter includes a link to the episode page on our website, with an audio player. You can subscribe by clicking this link to update your preferences. Links we mention in the episode: * A Circular Economy Handbook: How to Build a More Resilient, Competitive and Sustainable Business - buy from any good bookseller, or direct from the publisher Kogan Page, which ships worldwide (free shipping to UK and US) and you can use discount code CIRCL20 t...