Tuomo Laine is the CEO and co-founder of Twice Commerce, which provides software to help its clients unlock a range of circular business models.Tuomo is known for being straightforward and action-oriented, and for his dedication to using entrepreneurship for societal good. He is a member of the Unreasonable Group Fellowship, and is occasionally invited to lecture at Aalto University, to share his venture building experiences.Twice Commerce's mission is to uncouple economic growth from the extraction of new materials, and it helps a broad spectrum of clients, from large retailers to individual sellers.The platform aims to enhance the value of any kind of object – by extending product lifecycles, unlocking more usage and sales from each item, conserving resources, improving value chain gross margin and reducing the need for new manufacturing. This is all about creating more value through circularity, not finding ways to reduce quality or reduce the pay for workers.Twice Commerce's clients include Decathlon, Rab Outdoors, Intersport, Motonet and many others, covering clothing, outdoor equipment, tools and much more, and by enabling improvements to the bottom line, Twice Commerce helps clients align profitability with environmental stewardship.Tuomo and his colleagues are getting to the crux of how to redesign the typical one-way commerce software to facilitate circular solutions and to address the elements that are adding cost, complexity or dysfunctionality.This is all about unlocking productivity – not just labour productivity, but thinking about how to leverage more value from the inputs you’ve invested in every unit that comes off the production line. International speaker, author and strategic advisor, Catherine Weetman helps people discover why circular, regenerative and fair solutions are better for people, planet – and prosperity. Catherine's award-winning book: A Circular Economy Handbook: How to Build a More Resilient, Competitive and Sustainable Business includes lots of practical examples and tips on getting started.  Stay in touch for free insights and updates...  Read on for more on our guest and links to the people, organisations and other resources we mention.  Don't forget, you can subscribe to the podcast series on iTunes, Google Podcasts, PlayerFM, Spotify, TuneIn, or search for "circular economy" in your favourite podcast app.  Stay in touch to get free insights and updates, direct to your inbox...You can also use our interactive, searchable podcast index to find episodes by sector, by region or by circular strategy. Plus, there is now a regular Circular Economy Podcast newsletter, so you get the latest episode show notes and links delivered to your inbox on Sunday morning, each fortnight. The newsletter includes a link to the episode page on our website, with an audio player. You can subscribe by clicking this link to update your preferences. Links we mention in the episode: