Joining Bruce Hallas on Episode 10 of the Re-thinking the Human Factor Podcast is Dr. Rachel Lawes, who comes to the show with a background in the field of semiotics. Don’t worry, if you’re not familiar with the term, you’re probably in good company. However, upon learning more about Rachel and the field of semiotics prior to recording the interview, we knew she had something of interest, substance, and worth to bring to the conversation around Cyber Security Awareness, Behaviour, and Culture.