Episode 08 - A Conversation with Ben Afia, An Expert In Helping Companies Be More Human
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Description
On this episode of Re-thinking the Human Factor, Ben Afia joins Bruce Hallas in a discussion around “Tone of voice”. Tone of voice deals with the brand and personality of an organization coming through in language, in words, and this personality stems from values, both personal as well as those of a broader organizational culture. Ben is a consultant, writer and speaker on brand strategy, language and change.