Welcome to Episode 20 of the Re-Thinking the Human Factor Podcast. Joining us on the show today is Bennett Arron,  Bennett was one of the first major victims of Identity Theft in the UK. According to the Police and credit reference agencies, he owed thousands of pounds to phone companies, banks and department stores. The only thing was, it wasn’t him... Listen in as Bruce and Bennett talk about the power of humour in communications, tone of voice, humour's ability to cross cultural lines, & mor