Kenda MacDonald joins us in the hot seat for Series 3, Episode 2 of the Re-Thinking the Human Factor Podcast. Kenda MacDonald is now an award winning business owner, and the award winning author of ‘Hack The Buyer Brain’. In our show today, we're going to dive into what we in the security awareness profession can glean from insights provided by marketers such as Kenda and their understanding of human behaviour and decision-making.