How do you know that what you want for your business is truly YOUR decision or if it's just a response to what everyone else is doing? With the cultural expectation to scale your business to multiple 6 figures drilled into your brain every day, it's easy to get intoxicated with that goal without truly asking yourself if that's what YOU and the soul of your business really wants. And if that's what you want, what part of you wants that and why? Because we are social and socialized creatures, sometimes we're told we should want something, when what we actually want is something completely different. And typically, you only find out you don't want the thing until you get the thing, whether it's because you're burned out or because it doesn't hit in the way you expect it to. In this episode I go into how I started in coaching ambitious AF, my eyes set on becoming a household name and growing fast...until my intuition and truth steered me away from that. I break down each progressive shift and how I continued to be in business while having no idea where I would end up or how it would turn out. Ultimately, this is an episode about uncolonizing your business and3 being in the messy middle of the unknown. It's also about BELONGING and SELF-ACCEPTANCE. You'll walk away with permission to toss out the rules (all made up, btw) so you can do business in integrity with your heart, soul and capacity. LINKS   Book a 90-minute session to get into alignment with the soul of your business:  https://ishavela.com/align/   Explore my 3-month 1:1 comprehensive money mentorship, WEALTH, for entrepreneurs and creatives who want to add more zeros to their earnings and feel like a boss managing it:  https://ishavela.com/wealth/    Download my 3-session money magnetism activation, PROSPER, to increase your confidence and cash flow in your business in 2024!  https://ishavela.com     Follow me on IG:  https://www.instagram.com/isha_vela   Access free content on my YouTube channel: https://www.youtube.com/@isha_vela