Today I chatted with a dedicated Cannabis, Consumer and Consumer Tech investor, Paul Cerro from Cedar Grove Capital. I met Paul on Twitter ( @paulcerro )and really enjoy his thoughts and reading his notes on substack ( https://cedargrovecapital.substack.com ) We talked about the Cannabis industry and the absolutely huge potential for outsized gains for patient investors willing to hold through the VOL until federal regulation gets approved. It's only a matter of time, the more states approve it, the more likely a federal mandate will happen. A huge amount of investment capital will flow to this industry, it's just a matter of when. We talked about the U.S. companies being the best long term opportunities. Names to research include: Greenthumb, Truleaf, Curaleaf. We then moved into the consumer brands and talked alot about Petco, WOOF, and how its very misunderstood and ignored by investors. I suspect they need to spend more time on the actual brand and why consumers have to spend that extra time getting to their stores versus buying all their pet supplies wherever they are shopping at the moment.  We then talked about Exponential Fitness, XPOS. I didn't know much about this brand because its under my market cap threshold at $800m but I absolutely know some of the sub-brands they own like Yoga6 and Pure Barre. I really enjoyed our chat and Paul is a super smart investor. Check out his substack research, I'm confident you will love it! If you want more information on the brands portfolios and podcasts: https://www.globalbrandsmatter.com/podcasts The Dynamic brands strategy info can be found here: https://www.globalbrandsmatter.com/dynamic-portfolio