In today's episode, I discuss the 2023 Brands Fund returns, what worked, and what we expect for 2024. I highlight the Mega Brands returns, the mean reversions that still are likely to come and what a goldilocks scenario looks like using 53 years of market returns at different Fed Funds and inflation regimes. To get more information on how to invest in the brands that matter most: https://www.globalbrandsmatter.com/dynamic-portfolio