Markus Flasch took over as Head of BMW Motorrad in November 2023. Markus was already a well-known figure at BMW Motorrad, having been at the helm of the M division when it was decided to introduce the first M motorcycle, the M 1000 RR. As the new head of Motorrad, Markus has already begun to make an impression as an innovative and decisive leader. But what is his vision for the brand, and how does he plan to implement this vision? While in Munich, my producer Louise Powers and I sat down with Markus to discuss his history, his passions, and his plans for the future of BMW Motorrad. Please subscribe to Ride and Talk and leave a comment on this and other episodes. We would love to hear from you and appreciate your feedback and support.