SUMMARY In this lively podcast episode, Ryan Alford joins co-hosts Chris Hansen and Brianna Hall to dive into a wide array of engaging topics. They kick off with personal holiday stories, reminiscing about Christmas traditions, festive decor, and memorable moments. Shifting gears, the trio explores innovative marketing strategies, analyzing Mountain Dew’s recent rebranding and Goldfish crackers' creative limited-edition releases. The conversation then tackles the evolving landscape of college sports, highlighting the financial possibilities now available to athletes under the new NIL regulations. They also discuss political betting on the Robinhood app, diving into recent controversies around financial platforms and offering listeners valuable insights on trends shaping business, sports, and marketing today.