In this episode of "Right About Now," hosted by Ryan Alford, former Chick-fil-A CMO Steve Robinson shares insights from his 35-year tenure. The discussion highlights the critical role of culture in branding, emphasizing the importance of a clear purpose, defined values, and a strong brand promise. Robinson recounts Chick-fil-A's journey, focusing on emotional connections with customers, the unique operator model, and the strategic use of social media. He underscores the significance of authentic storytelling and a customer-centric approach. The episode offers valuable lessons on building a successful brand through a cohesive organizational culture and long-term values.