In this episode of the "Right About Now" podcast, John Davids, CEO of Influicity and author of "Marketing Superpowers," joins host Ryan Alford to discuss the power of influence and the importance of building a strong customer community. John shares insights on influencer marketing, the evolution of the industry, and the "movement formula" for brand success. They explore the concept of "minimum viable concept" and highlight successful brand strategies, such as Liquid Death and Crumble Cookies. The discussion also covers adapting to changing consumer behaviors and the principles in John's book for long-term brand relevance.