In this episode of the "Right About Now" show, host Ryan Alford interviews Matt Reynolds, founder and CEO of Barbell Logic. They discuss Matt's transition from a powerlifter and strongman to a fitness entrepreneur, emphasizing the shift from in-person to online coaching. Matt explains the benefits of asynchronous online coaching, including personalized programming and flexibility for clients. They also explore the business model of Barbell Logic, which serves both individual clients and coaches, and the role of AI in enhancing efficiency. Matt highlights the importance of voluntary hardship, maintaining genuine relationships, and prioritizing core values over urgent tasks.