In this episode of "Right About Now," host Ryan Alford chats with Jay Schwedelson, founder of Guru Media Hub, about the evolving landscape of marketing, with a focus on email marketing and AI's impact on content creation. Jay shares his journey, emphasizing the importance of defining a niche and personal branding. They discuss effective email marketing tactics, such as using compelling subject lines and emojis to increase engagement. The episode also explores the role of AI in marketing, highlighting the need for a human touch to maintain authenticity and connection with the audience.