In this episode, we'll dive into important factors to consider when designing for women, such as avoiding the "Shrink it and Pink it" mentality. Our guests will share their insights on this issue and how to approach designing for women in a thoughtful and inclusive way. We'll also discuss common fit issues in women's outdoor gear, such as hip belts, and how they impact comfort and performance. Our guests will share their experiences and tips for addressing these issues and designing products that fit well and perform optimally. Material choice is also crucial when designing for women, and our guests will discuss the role it plays in ensuring a good fit and share their favorite materials for women's outdoor gear.  Roundtable Guests Julianne Mahoney - @shopwildbrushFrancesca - @madeby_francescaKesniia - @functional_clothing_labShow Mentions Pattern Adventure - Customizable Patternshttps://www.patternadventure.com0.75 oz MEMBRANE 10 Ripstop Nylon1.8 oz AIRWAVE™ Hybrid Ripstop NylonDIY KitsReddit MYOGSalt Lake SewcietyChallenge ECOPAK™ EPX200 - for Custom PrintingChallenge ULTRA™ 200pStyleKula ClothBIPOC Owned Gear CompaniesWomen-Owned Companies & MakersFind Us on Social Media 🚀 @RipstopbytheRoll www.ripstopbytheroll.com