Summary Dan Gerken, the founder of ANDA, shares his journey of starting a cottage company and his participation in the Embark program. He explains the meaning behind the name ANDA and the challenges of working with different fabrics. Dan also discusses the importance of justifying the cost of eco-fabrics and the difficulties of running a one-person show. He concludes by sharing his plans for future products and revisions. In this conversation, Dan Gerken discusses his new product ideas, expansion plans, companies and inspirations, favorite non-ANDA gear, missing fabric in the market, and how he got his trail name Hot Pink. Shop  ANDA Ultralight Follow ANDA on Instagram Takeaways Starting a cottage company requires wearing multiple hats and balancing different roles.Working with challenging fabrics, such as silpoly, can be difficult but rewarding.Justifying the cost of eco fabrics is important for customers who value sustainability.Running a cottage company involves challenges in marketing and reaching the target audience.Future product development can involve revisions and improvements on existing designs. Daniel Gerken is working on new product ideas, including a bug bivvy and a single-pole tarp with doors.He plans to expand his product line to include backpacks and hopes to offer customers a lightweight and compact backpacking system.Daniel finds inspiration from companies like ULA, Mountain Laurel Designs, and Yama Mountain Gear.His favorite non-Anda gear is a Patagonia R1 fleece that he has had for over 10 years.Daniel would like to see more eco-friendly fabrics in the market, such as the ultra TNT by Challenge.He got his trail name Hot Pink because he carried a hot pink hairbrush on the Pacific Crest Trail. Chapters 00:00- Introduction and Program 03:38- Starting Onda and the Embark Program 14:09- Meaning Behind the Name ANDA 25:48- Working with Challenging Fabrics 29:01- Justifying the Cost of Eco Fabrics 33:16- Challenges of Running a Cottage Company 37:15- Balancing Different Roles in the Business 40:34- Future Products and Revisions 42:42- New Product Ideas 50:07- Companies and Inspirations 53:12- Favorite Non-ANDA Gear 55:14- Missing Fabric in the Market 57:26- Maker Game Find Us on Social Media 🚀 @RipstopbytheRoll www.ripstopbytheroll.com