Where did the idea of the colour blue for boys and pink for girls actually come from? It's a question listener Elle Ve poses on the 'Every Little Thing' helpline and it sends host Flora Lichtmann down a rabbit hole of discovery. We play some of an episode of 'Every Little Thing' from Gimlet Media called 'Pink for Girls, Blue for Boys - Why?', and the show is hosted by Flora Lichtmann and also made by Annette Heist and Phoebe Flanigan.