In today’s episode, I’m happy to introduce you to Parris Lampropoulos, the best copywriter alive  0:00 - Introducing Parris Lampropoulos 0:30 - Parris’s most influential mentors 2:09 - Common mistakes in advertising 8:50 - How Parris chooses his clients 12:00 - Parris’s beginnings in advertising 12:57 - The concept of gradualization 16:12 - The importance of market research 19:56 - Fighter pilot attitude: losing is not an option 24:00 - Acquiring the fighter pilot attitude 25:05 - Elon Musk’s killer instinct 28:55 - Thought process when things don't work out 30:36 - Training a good copywriter 34:50 - Duration to train a copywriter 37:25 - Parris’s early life and achieving success from nothing 39:02 - Sources of Parris’s inspiration 42:47 - Making the product invisible 46:41 - Parris’s daily routine 59:55 - Future plans for Parris 1:01:34 - The most fun offer in Parris’s career Follow Robin Bouwman on Instagram:  https://www.instagram.com/robinjohannesbouwman   Follow Parris on Facebook: https://www.facebook.com/parris.lampropoulos/