Born Wild on Rodeo Drive: Richard Orlinski Breaks the Rules
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Rodeo Drive has gone wild. Visitors to the luxury street have fallen in love with eight colorful, life-size sculptures of animals – Wild Kong, Standing Bear, Panda and Crocodile – designed by the French artist Richard Orlinski, and part of this summer's “Rodeo Drive Celebrates Fashion”. But sculptures are only part of Orlinski’s multifaceted output. He was the artist of record at the 2024 Olympic Games in Paris, he mixes up art with music and stand up comedy, and he has partnerships with international brands including Lancome, Hublot, Puma, and Disney. Now he has written a book – Pourquoi J'ai Cassé les Codes, or “Why I Broke The Codes” – about his life of going against the grain. He stopped off recently in Beverly Hills, and talked with Lyn Winter, host of Rodeo Drive - The Podcast, about his unconventional approach to art and life, starting with why he chose to celebrate wild animals in his sculpture. Animals, he says, have much to teach humans, as they “obey a virtuous circle,” and kill only for food, while humans kill for nothing. He spoke about his personal experience with a violent father, which also laid the ground for his future self: “I realized very early that I have nobody to trust, so I was very alone. And when you like that, you're angry, and you want to succeed.” He says that his fighting spirit helped him deal with initial rejection from the Parisian art world, and develop his mass appeal with a sense of freedom to do his own thing. “I'm not like a niche artist,” he says. “I'm popular, but popular in a good way. I create an emotion, even a bad emotion, but it is emotion.” Orlinski explains his admiration for Andy Warhol, why he opened his own chain of Orlinski galleries, and how he treats art more like fashion - with seasons, and a branded experience that is meant to be fun for people of all ages. The future of art display, he says, is big spaces, where visitors can eat, spend time, and enjoy a multisensory experience. “The competition is always the same. So you have to create, invent something new, and I think the artist and the galleries and the people in this industry need to create something like that.” He also talks about his book, Pourquoi J'ai Cassé les Codes, which has been a hit with the French public. It’s a self-help guide of sorts, delivering life lessons from his own experiences. “Many people are very thankful about this book, because it helps them to change, to listen to the little voice inside, to follow their dreams.” While seven of Orlinski’s wild creatures will leave Rodeo Drive, one work will remain permanently on view. Which one might that be, asked Winter. “I think it's the Kong with a big heart, and written on the heart is ‘Rodeo Drive’, responds Orlinski. “It fits with the place, and it was made for it. This is the only piece that was really made for it.” Season 5 of Rodeo Drive – The Podcast is presented by the Rodeo Drive Committee with the support of The Hayman Family, Two Rodeo Drive, Beverly Wilshire, A Four Seasons Hotel, and the Beverly Hills Conference & Visitors Bureau. Season 5 Credits: Executive Producer and Host: Lyn Winter On behalf of the Rodeo Drive Committee: Kay Monica Rose Scriptwriter and Editorial Advisor: Frances Anderton Editor and Videographer: Hans Fjellestad Theme music by Brian Banks Production Assistant: Isabelle Alfonso Listen, subscribe, rate and review on Apple Podcasts, Spotify or wherever you get your podcasts. Visit the website: https://rodeodrive-bh.com/podcast/ Join us on Instagram @rodeodrive Hosted on Acast. See acast.com/privacy for more information.
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