Does the key to your landscape company's success lie in the talent of seasoned professionals and strategic technology investments? This episode of Roots of Success might just challenge your preconceptions. Join host Tommy Cole as he dives deep with Greg Cole, the mastermind behind Cole Landscaping, who's taken his company from humble beginnings to 7-figure success. Listen in as Greg shares invaluable insights on evolving with technology, the importance of continuous performance measurement, and fostering a thriving company culture. Discover how Greg's friendship with ACE Peers like David Amigo and Tony Angelo fuels both innovation and collaboration. This conversation is packed with actionable advice to help you navigate the complexities of modern landscape business management.   THE BIG IDEA:  Embrace Technology.   KEY MOMENTS: [05:33] Adopted methods swiftly improved team performance insights. [09:28] EOS company: accountability, communication, goals, difficult transition. [15:28] Group criticized peer's annual-only financial assessment. [18:19] Cloud-based system ensures project accountability and transparency. [21:51] Efficient meeting structure enhances project collaboration. [23:25] Seamlessly integrates software; easy setup and removal. [28:07] New facility: 5 acres, nearly outgrown. [29:59] Financing tough due to costly tech, permits. [34:03] Earned income understanding was a game changer. [36:27] Software requires ongoing management and updates. [40:00] Surround yourself with amazing people, nurture growth.   QUESTIONS WE ANSWER What are the benefits of using cloud-based software for small businesses? How do I integrate different software systems in my business? What are some strategies for improving company culture in a landscaping business? How can technology improve operational efficiency in landscaping companies? What is the Entrepreneurial Operating System (EOS) and how does it work? How to track real-time performance metrics in a small business? What are the key differences between invoiced revenue and earned revenue?