Behind the glamour of the beauty industry is the fast-paced corporate pulse keeping it afloat. Marketing veteran and former Wall Street investor Amanda Baldwin knows the intricacies and nuances of both. After years of working with some of the most established beauty brands in the world, Amanda made the bold decision to start fresh when she met the founder of Supergoop!. The skincare brand, with a specialization in sunscreen, offered something special through its product, mission, and story. With Amanda as CEO, Supergoop! has skyrocketed from a startup to a massive global beauty brand, growing over twenty times its size in just five years.   In this episode of Redefiners, Clarke and Hoda sit down with Amanda to discuss how her unique perspective on branding (with a capital B!) can be applied across industries. Listen in to why Amanda believes that chasing trends is a brand killer, how she learned to embrace her strengths, and how the satisfaction of building a business from scratch is worth the blurring of work-life balance.  We’ll also hear from Margot McShane, a Managing director in our San Francisco office. She’ll explain how top executives can engage and retain women leaders in their organizations. Click HERE to access our report, What's Motivating Your Women Leaders?  If you enjoyed this interview, you might also like these Redefiners episodes:  From Gillette to Jamba Juice: How to Lead Iconic Brands with Empathy, Purpose & Integrity  Bridging Cultures & Building Brands: Marketing CEO Emily Chang Masters Both  From Server to COO: Kat Cole’s Journey to the Top