Show notes at https://carlanderson.xyz/saas-growth/episode-19In this episode of the SaaS Growth Podcast, Carl Anderson interviews Joelle Kaufman, founder of GTM Flow. Joelle discusses her extensive experience in tech since 1996 and the creation of her consultancy, GTM Flow, which helps SaaS companies grow. She introduces her Curveball Method, a strategy for leaders to handle unexpected challenges effectively through focusing on priorities, leveraging strengths, maintaining a positive mindset, optimizing resources, and strong leadership. Joelle emphasizes the importance of understanding and utilizing urgency triggers in go-to-market strategies, ensuring customer success, and experimenting to improve business outcomes.Additionally, she talks about her Curveball Crushers program, a six-month development program for leaders, and provides a resource for listeners on driving growth and efficiency in SaaS businesses.