From birth we are often told to be good. But what does that mean exactly? Kate Williams, CEO at 1% For The Planet, created her own “be good” guidelines when she was a child: achieve in the classroom, achieve on the lacrosse field, do what you’re told. Kate stayed within those boundaries until she attended Princeton University, where she realized that being good meant she was stifling her growth. Kate was living in accordance to the expectations and wishes of everyone except herself. In order to realize her full potential, especially within her environmental work, Kate had to find the soft spot between her wishes and the well being of those around her. Kate would have to summon the bravery it takes to be kind.