Ryan sits down with Will Barron, the renowned host of The Salesman Podcast. Will shares his expertise on how to effectively combine attention and prospecting strategies to overcome challenges in sales, particularly in acquiring new customers. Join 2,500+ readers getting weekly practical guidance to scale themselves and their companies using Artificial Intelligence and Revenue Cheat Codes.   Explore becoming Superhuman here: https://superhumanrevenue.beehiiv.com/ KEY TAKEAWAYS Combining attention and prospecting in sales is incredibly important in overcoming challenges in pipeline activation. Will Barron emphasizes the importance of creating content that answers buyers' questions and aligns with their desires to attract and engage prospects effectively. The key elements of a successful outbound strategy include targeting the right person, crafting buyer-centric messages, and focusing on booking meetings rather than closing deals. Consistent exposure through multiple platforms and interactions can help build unconscious trust with prospects, making them more likely to engage. Simplifying messaging to create curiosity and elicit a response from prospects can be more effective than overwhelming them with product details. BEST MOMENTS "If you can just call someone, or you are just able to email someone to book meetings, you absolutely shouldn't be doing content marketing." "You've got features, benefits, great, no one gives a shit. What are the desires of the buyer? How can you tie what you do with not even solving a problem, the desire behind that problem, why they want to solve it?"  "You're just trying to give them just enough where they go 'Wills emails me, and I would not be doing my due diligence in my role if I don't jump on a quick call of him." "I think there's a lot of value of being like hyper direct. At least that's the way it is. I've shifted and I'm like, hey, this is where I'm at. This is what my pricing is." Ryan Staley Founder and CEO Whale Boss [email protected] www.ryanstaley.io  Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets