In this episode, Ryan continues his discussion with Matt Van Itallie, the founder and CEO of SEMA, on the creation of an AI advisory council. Matt shares his vision and strategic approach for the council, focusing on helping technologists share benchmarking data and best practices related to using generative AI in coding. They delve into the different use cases for non-technical knowledge workers and the importance of senior developers in maximizing the benefits of Gen AI tools. Matt also highlights his favourite use cases for leveraging AI tools and the various tools he uses, such as OpenAI's tool, Claude, and Copilot. Join 2,500+ readers getting weekly practical guidance to scale themselves and their companies using Artificial Intelligence and Revenue Cheat Codes.   Explore becoming Superhuman here: https://superhumanrevenue.beehiiv.com/ KEY TAKEAWAYS Building an AI advisory council can help share benchmarking data, best practices, and ideas related to using Gen AI code. Gen AI tools are being used by both technical and non-technical knowledge workers for various tasks such as prototyping, document analysis, and brainstorming new ideas. Senior developers tend to get the most out of Gen AI tools due to their experience and ability to leverage tools effectively to get to the right answer. Different Gen AI tools like OpenAI's tool, Claude, Copilot, and ProSearch have different specialties and can be used based on the specific purpose. The format of the AI advisory council includes a Slack channel, occasional emails, meetups, and sending books to participants to ensure active engagement and value delivery. BEST MOMENTS "The most important thing is that teams pick an enterprise-level license, so they protect their IP." "We try to be experimentalist in everything we do, whether it's figuring out the products to build or features, including AI Advisory Council. So, we heard what they wanted to get out of it and how they wanted it structured. Today, it is a Slack channel, an occasional email and occasional meetup." "I am certain there is huge ROI on the coding side. It's at least 40x over a two year period in terms of how much more productive coders are relative to the to the cost of enterprise licenses." Ryan Staley Founder and CEO Whale Boss [email protected] www.ryanstaley.io Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets