In this episode of The Scale Up Show, host Ryan Staley interviews Roman Arutyunov, co-founder and SVP of products at Xage. They discuss Roman's journey in cybersecurity, the founding of Xage to protect critical infrastructure, and the importance of creating a delightful user experience in product development. Roman shares insights on entrepreneurship, emphasizing the significance of execution over waiting for the perfect idea. Takeaways Xage was founded to protect critical infrastructure. Identifying customer weaknesses is key to product development. Creating a delightful user experience is essential. Execution is what separates successful entrepreneurs. There's never a perfect time to start a company. Focus on usability and solving key problems. The journey of entrepreneurship is filled with ups and downs. Fast growth is achievable with the right product. A minimal viable product should prioritize user experience. Connecting with customers through feedback is crucial. Sound Bites "We founded Xage to protect critical infrastructure." "Identifying weaknesses leads to delightful experiences." "The journey is definitely worth it." --- Join 3,000+ readers getting weekly practical guidance to scale themselves and their companies using Artificial Intelligence and Revenue Cheat Codes.   Explore becoming Superhuman here: ⁠⁠https://superhumanrevenue.beehiiv.com/