There are tons of different KPIs on the marketing and the sales side. And it can easily occupy most of your time and resources to measure and report on them. But what exactly does it make sense to measure and why? In this FriTalk, we discuss the most important KPIs to monitor at different sales and marketing pipeline stages. We also talk about how even minor changes in the performance of one element can influence the success of the overall efforts. And how to build a truly meaningful approach to pipeline planning and performance management.