14. Building a partner channel: key principles and best-practices.
Listen now
Description
In this episode, we welcome back Gints Mednis, a very experienced partner channel manager with a track record of building Sonarworks' global partner channel from scratch.
Not every company needs a partner channel, but a partner channel can be one of the best ways to scale their business for those who do. In this episode, we discuss:
- How to evaluate if you need a partner channel at all?
- How to select prospective partners?
- How to structure partner offer: what to give and what to ask?
- How the partner recruitment pipeline looks like?
- And finally, what to do if a partner fails to meet the business goals
More Episodes
Hando Sinisalu, the founder of Marketing Parrot, with extensive
experience as an event organizer, and over the years, he has noticed that some
companies tend to use their speaking opportunities during sponsored events to
deliver sales pitches, which often end up frustrating the audience. This...
Published 04/22/24
The USA stands as the world’s largest and most lucrative market. However, it is also a market characterized by intense competition and some of the highest marketing costs. In this conversation with Kristine Lamberga, CMO of SAF Tehnika, we delve into her insights about the US market.
SAF...
Published 03/24/24
Published 03/24/24
Artwork or description wrong?
Request an update »
Updates may take a few minutes.
Do you host a podcast?
Track your ranks and reviews from Spotify, Apple Podcasts and more.
