LinkedIn indeed is the best place to meet and engage B2B audience, but how to build a solid ground for your brand on the platform and make your marketing efforts profitable? For this #FriTalks episode, we invited Ketrina Ozola, Linkedin marketing strategy manager at Httpool, to discuss key building blocks of a successful LinkedIn strategy for Tech companies. In the episode we talk about: - Best practices for LinkedIn company page - Ways for building the audience with the help of organic and paid activities - Right mix of different campaign stages like Awareness, Engagement and Lead Generation in your strategy - Dos and Don'ts based on real-life experience from the Tech sector